The Audubon Boutique Hotel
We designed the Audubon brand identity to incorporate its historical setting, luxury accommodating, health, and relaxation. The area is also home to the Horicon Marsh State Wildlife Refuge. The National Audubon Society protects birds and their habitats throughout America. We chose to incorporate the Wisconsin state bird ‘Red Robin’ for the logo and drew our inspiration from John J. Audobon’s Birds of America's stunning illustrations.
Brand identity
The beauty of natural colors reminds us of that feeling when everything’s in balance, quiet and perfect. For this project, we focused on creating a brand that could speak for itself, a welcoming place with natural colors and special details in green. We introduced a palette to distinguish design elements for our products, annual reports, and other collaterals. The goal is to make it feel right. We created a brand identity style guide. Setting design rules and references will help the organization stay consistent with the brand.
Brand Guidelines
We created color palette guidelines, typography systems, and graphic elements such as images, shapes, and their applications starting from the visual identity.
We managed to stylize and unify the brand identity used across multiple platforms, such as their website, web applications, decor, and hotel products.
