Mauceri Muay Thai
We designed the Mauceri Muay Thai brand identity for a new Muay Thai / MMA Gym. The brand’s philosophy is to be committed, inclusive, encouraging, challenging, and inspiring. The muay Thai gym’s location moved from a downtown brick building into a bigger space, with easy access at the mall. We chose to create a logo that still has the grittiness of ‘downtown’. Strong and bold. We drew our inspiration from the Muay Thai fights and the significant commitment to the sport and investment of time and energy of the fighters.
Brand identity
We focused on creating a brand identity that reflects confidence, winning, performance, and passion for this project. We introduced a color palette to distinguish design elements for the logo, website, photography, and merch.
The color red has a range of symbolic meanings, including life, health, vigor, war, courage, anger, love, and religious fervor. In all cases, red manifests itself in connection to passion. In traditional cultures, colors were so powerful that red objects convey health through their color alone.
The goal is to make it feel right. We added a brand identity style sheet for setting design rules and references to help the organization stay consistent with the brand.
